Google has refreshed its Commerce seek with Search as You Type features, Local Product Availability, product spell checking and product recommendations - all of which translates into a better and easier online shopping knowledge for customers.The third generation Google Commerce Search provides shoppers a more customizable way to search for products on the web and with their smart phone while also helping to "create an even more interactive and engaging familiarity for shoppers and retailers," said Google in a March 29 blog post.
Customers will start to notice the changes on sites from Forever21, General Nutrition Company and L'Occitane, three of Google's latest retail partners as well as existing online retailer partners like BabyAge, Woodcraft Supply and HealthWarehouse.
Technology blog Fast Company suspects the changes are paving the way for "a rich NFC [near field communication] enabled online shopping experience somewhere down the line."
"If shoppers in real stores had access to this kind of rich data, accessed via Google's engine through local NFC tags instead of online hunt parameters, then they'd also profit from the same sort of assisted shopping experience," said Fast Company.
