Google today has released knowledge on consumer shopping trends in a bid to help retailers make the most of the upcoming Christmas season. Based on search traffic patterns from earlier Christmases, the next weeks of shopping-related search traffic is expected to increase significantly as Australians finish up their online Christmas research and make their way to shops or placing orders online.
In earlier years, searches for 'Christmas' based queries have accelereated from the third or fourth week of November. To date, these searches are up year over year in all main trade categories, including; mass merchant retailers (searches up by 47 percent), food and drink (with an increase of 31 percent), and toys (28 percent).
Google advises retailers to budget marketing spend in the lead up to Christmas, to make sure their business is prepared for traffic increases & can cater to the demand.
"Last year, they saw a number of major retail advertisers miss 80 percent of their possible search traffic because their every day profitable budgets were the same as the heart of the year. That's like forgetting to put your most popular product out on shelves in the coursework of the busiest season of the year," McDonald adds.
Finally, Google recommends that businesses ought to be mobile-ready, with sites that can be accessed and supported by a mobile tool and display important store infortmation, like trading hours, promotions and locations.
Google points to the research result that reveal Christmas as shoppers start using their smartphones to look for for physical stores. Over 30 percent of these types of searches from mobile, and Google predicts the number to rise in the work of the last 14 days before December 25.
In earlier years, searches for 'Christmas' based queries have accelereated from the third or fourth week of November. To date, these searches are up year over year in all main trade categories, including; mass merchant retailers (searches up by 47 percent), food and drink (with an increase of 31 percent), and toys (28 percent).
Google advises retailers to budget marketing spend in the lead up to Christmas, to make sure their business is prepared for traffic increases & can cater to the demand.
"Last year, they saw a number of major retail advertisers miss 80 percent of their possible search traffic because their every day profitable budgets were the same as the heart of the year. That's like forgetting to put your most popular product out on shelves in the coursework of the busiest season of the year," McDonald adds.
Finally, Google recommends that businesses ought to be mobile-ready, with sites that can be accessed and supported by a mobile tool and display important store infortmation, like trading hours, promotions and locations.
Google points to the research result that reveal Christmas as shoppers start using their smartphones to look for for physical stores. Over 30 percent of these types of searches from mobile, and Google predicts the number to rise in the work of the last 14 days before December 25.
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